Eight years ago, Bob Davis realized he had paid way too much for his fathers funeral. A $20,000 insurance policy just barely covered the costs.
After the dirt had settled, he began to question why it should cost so much to bury a loved one. It seemed that there were no alternatives to being fleeced at [...]

(from AdAge.com)
NEW YORK - In last Sunday’s edition of the Dallas Morning News, a full-page ad for Budget Caskets [...]

Bob Davis thought his dad’s funeral was a rip-off - and he did something about it
Click to Read the Archived Article from the Dallas Morning News