Budget Casket Ads Rile Regional Funeral Industry

(from AdAge.com)Advertising Age - Commercial
NEW YORK - In last Sunday’s edition of the Dallas Morning News, a full-page ad for Budget Caskets of Fort Worth notified Texans that they had the right to bring their own casket to a funeral.

The ad pointed out that Federal Trade Commission rules allowed for this and then called on consumers to exercise their God-given (or in this case, government-given) freedoms by purchasing a Budget Casket. “We will beat anyone’s price or give you the headstone FREE!” . [Read Article]

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